Name: When Does Wholesaling Work? Helping Your Farms Understand Wholesale Readiness and Costs of Distribution
Start: 2026-09-22T13:30:00-0600
End: 2026-09-22T15:00:00-0600

When Does Wholesaling Work? Helping Your Farms Understand Wholesale Readiness and Costs of Distribution

Tuesday September 22, 2026 1:30pm - 3:00pm MDT

Alvarado F

This session will provide Farm Business Planners with Key Questions they should be asking their farm clients when a client is considering the Wholesale Channel. Participants will come away with the most current detailed list of considerations and questions farms need to ask themselves when considering Wholesale. These include detailed questions around 7 topic areas: Capital improvements; Operating expenses; Distribution/Logistics; Food Safety; Customer Service; Cash Flow; and Income/Profitability. The questions have been formatted into a workbook as well as excel spreadsheets that both planners and farm clients can utilize in a "question and answer format" to assess whether pursuing wholesale is a viable, feasible and desirable channel for the farm.

Speakers

Rose Wilson

Principal, Rose Wilson Consulting LLC

Over the past 22 years, Rose Wilson has helped more than 500 farms and food producers with business launch, expansion, and exit; enterprise analysis; market development; and grant writing/capital raise. Rose brings a broad set of technical and people skills to each client and project... Read More →

Elisa Clancy

Farm Viability Advisor, University of Vermont Extension

Elisa is a Farm Business Advisor, providing farmers with one-on-one business planning and coaching and she coordinates the University of Vermont Extension Farm Viability Program with the Vermont Housing and Conservation Board. She works with farm owners in developing and updating... Read More →

Tuesday September 22, 2026 1:30pm - 3:00pm MDT
Alvarado F

Farm Financial Management, Food and Farm Marketing and Distribution

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National Farm Viability Conference

Rose Wilson

Elisa Clancy

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Success you have shared X tickets.

National Farm Viability Conference

Rose Wilson

Elisa Clancy

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