Name: Developing a Marketing Strategy with Farm and Food Businesses
Start: 2026-09-24T08:00:00-0600
End: 2026-09-24T09:30:00-0600

Developing a Marketing Strategy with Farm and Food Businesses

Thursday September 24, 2026 8:00am - 9:30am MDT

Alvarado G

Rose Wilson of Rose Wilson Consulting with Sara Armstrong Donegan and Christine Porcaro of the Intervale Center will lead this session on how to develop a marketing strategy with farm and food business owners. They will walk participants through how to work with farmers to develop core competencies around market research and demand, to test assumptions, to use sales goals to define approaches, to create easy-to-measure metrics, and to gather that information to build a coherent marketing strategy.

During this session, participants will learn a clear framework for building a farm marketing strategy and practice guiding farmers through market research and assumptions testing, translate farm business goals to actionable marketing tactics, identify easily measurable metrics tied to sales goals, and familiarize themselves with existing tools to facilitate this process with farmers in their own work. The leaders will use real farm examples to highlight the marketing strategy process. Take-home resources will be shared so you can do this work with your own clients.

Speakers

Rose Wilson

Principal, Rose Wilson Consulting LLC

Over the past 22 years, Rose Wilson has helped more than 500 farms and food producers with business launch, expansion, and exit; enterprise analysis; market development; and grant writing/capital raise. Rose brings a broad set of technical and people skills to each client and project... Read More →

Christine Porcaro

Farm Business Specialist, Intervale Center

Christine Porcaro is a Farm Business Specialist at the Intervale, where she supports farm and food businesses in strengthening their marketing, sales, and overall business management. She previously served as a co-owner and Marketing & Sales Manager at Fat Toad Farm, working with... Read More →

Sara Armstrong Donegan

Farm Business Specialist, Intervale Center

Sara Armstrong Donegan has been working as a farm business consultant with the Intervale Center for over six years. She works with farmers across Vermont with a focus on business planning, financials, and marketing. Sara also owns a diversified vegetable farm with her husband, Trillium... Read More →

Thursday September 24, 2026 8:00am - 9:30am MDT
Alvarado G

Food and Farm Marketing and Distribution, Business Planning and Development

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National Farm Viability Conference

Rose Wilson

Christine Porcaro

Sara Armstrong Donegan

Attendees (5)

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Success you have shared X tickets.

National Farm Viability Conference

Rose Wilson

Christine Porcaro

Sara Armstrong Donegan

Attendees (5)

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