Name: Build your Capacity to Meet Clients' Marketing Needs
Start: 2026-09-23T09:00:00-0600
End: 2026-09-23T10:30:00-0600

Build your Capacity to Meet Clients' Marketing Needs

Wednesday September 23, 2026 9:00am - 10:30am MDT

Weavers

Effective marketing can play an essential role in achieving farm viability, yet many TA business planners have limited capacity to help farm and food clients use marketing to achieve their business goals. The learning objective for this workshop is to provide training and tools to build staff capacity to meet clients' marketing needs, such as attracting and retaining customers and increasing sales. The workshop will briefly introduce the 'train-the-trainer" marketing curriculum developed for the Rio Grande Colonias Regional Food Center in 2025. The presenter will demonstrate how she used AI to develop the training and role-play exercises that support the curriculum. The four curriculum modules and related exercises will be freely available for farm viability organizations to adapt for their own training needs. Workshop participants will break into small groups to role-play different exercises from the curriculum, then report back on how they might use the tool or approach for capacity-building. They'll also be asked to share their organizations' own approaches and resources for marketing training. Participants will walk away with the tools and knowledge to customize their own marketing training.

Speakers

Myrna Greenfield

Top Egg, Good Egg Marketing

Good Egg Marketing founder Myrna Greenfield has provided business and marketing TA to farm and food businesses since 2010. She's a frequent presenter at conferences and events, including the Pasa Sustainable Agriculture Conference, the Harvest New England Agricultural Marketing Conference... Read More →

Wednesday September 23, 2026 9:00am - 10:30am MDT
Weavers

Food and Farm Marketing and Distribution, Program Design Development Management and Funding

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National Farm Viability Conference

Myrna Greenfield

Attendees (3)

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National Farm Viability Conference

Myrna Greenfield

Attendees (3)

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