Name: Build Your Capacity to Meet Clients' Marketing Needs
Start: 2026-09-23T09:00:00-0600
End: 2026-09-23T10:30:00-0600

Build Your Capacity to Meet Clients' Marketing Needs

Wednesday September 23, 2026 9:00am - 10:30am MDT

Weavers

Want to add marketing support to your business toolkit? This simple model trains TA business planners to support your clients’ marketing needs, such as attracting loyal customers and increasing sales. The “train-the-trainer’ curriculum was developed for staff at the Rio Grande Colonias Regional Food Center in 2025. The presenter will demonstrate how she used AI to create customized quizzes, role plays, and materials for participants, but the same methods can be used without AI, if preferred. The curriculum, handouts, and activities will be freely available to adapt for your own training needs. Workshop participants will break into small groups to test role-play exercises from the curriculum, then report back on how you might use this approach. You'll also have the opportunity to share your own approaches and resources for marketing training. You'll walk away with the tools and knowledge to customize your own marketing training. This workshop is geared to business planners seeking to provide more marketing support for clients as well as seasoned marketers who want to learn and share tips on using AI and other tools.

Speakers

Myrna Greenfield

Top Egg, Good Egg Marketing

I'm Myrna Greenfield, founder and Top Egg at Good Egg Marketing and the author of Marketing Your Farm; A practical guide to attracting loyal customers and increasing sales. After providing business and marketing services to farms, food businesses, nonprofits, and entrepreneurs for... Read More →

Wednesday September 23, 2026 9:00am - 10:30am MDT
Weavers

Food and Farm Marketing and Distribution, Program Design Development Management and Funding

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National Farm Viability Conference

Myrna Greenfield

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Success you have shared X tickets.

National Farm Viability Conference

Myrna Greenfield

Attendees (5)

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